Pricing
Your direct line to customers
Email is old? Wrong. Email is one of the most valuable communication channels you will ever have. A newsletter subscriber is yours — not dependent on algorithms, not dependent on Meta or Google. You can talk to your subscribers as often as you like. And when you do it right, they want to hear from you. As a pricing agency we build newsletter strategies that bring your subscribers real value, grow your business and build relationships.
Why pricing still has the highest ROI
The numbers speak for themselves: for every euro you invest in pricing, you get an average of 42 euros in revenue back. That beats social media, beats display ads, beats most other things. Why? Because email is personal, direct, measurable, automatable and cost-effective. A newsletter audience is yours, not Facebook's or Google's. That is your asset.
What you get
List building & segmentation
Lead magnets, opt-in forms, landing pages, social media integration, referral & viral campaigns. Quality > quantity. 100 real, interested subscribers beat 1,000 unmotivated ones.
Welcome sequence
An automated 3–5 email sequence after sign-up. Real value, relationship building, no hard sell up front. The list filters itself right away — who engages and who doesn't.
Newsletter content & strategy
A content calendar planned three months out. A mix of value & selling (80% value, 20% selling). Segmentation for different groups. Personalization. Mobile optimization (50%+ is read on a phone).
Automation & behavioral campaigns
Welcome automation, post-purchase follow-up, cart abandonment, re-engagement, win-back campaigns, trigger-based emails. Automation isn't cold — done right, it's hyper-personalized.
Design & copy
Responsive templates that look great on desktop, tablet and phone, recognizable brand identity, visual hierarchy, large CTA buttons. Copy with strong subject lines, preheader text, scannable body copy, one clear action per email, an authentic tone.
A/B testing & analytics
Testing subject lines, send times, copy variations, from names. Open rates, click rates, conversion rates, unsubscribe rates, bounce rates, list growth — we track everything and optimize continuously.
Unser Prozess
- 1. Phase
Audit & strategy
We review where you stand. How many subscribers? How good is the list quality? What are the goals? Then we develop your email strategy.
- 2. Phase
Concept & setup
We pick the right email platform (Brevo, Mailchimp, ActiveCampaign, etc.), set up segmentation and define your audience.
- 3. Phase
Build & launch
We build beautiful, functional email templates, write welcome sequences and set up automations. Then we launch the newsletter.
- 4. Phase
Optimization & scaling
A/B tests, tracking, continuous improvement. Alfred scales what works.
- 5. Phase
Reporting & ongoing care
Regular reports. You see which campaigns work and which don't. Regular conversations and optimizations.
Who is this for?
E-commerce & online shops
Cart abandonment matters enormously. Conversion rates of up to 30% are possible. Welcome automation, post-purchase, re-engagement — email is your gold mine.
B2B & services
Newsletters with industry insights, lead nurturing, thought leadership, case studies. Email is the best nurturing channel for long sales cycles.
SaaS & software
Onboarding by email, feature adoption, upsell & cross-sell. Email is critical for retention and expansion revenue.
Startups & new products
Need a community fast? A newsletter is your foundation for long-term customer relationship management.
What does it cost?
Pricing audit & strategy project
1.500 – 3.000 €
Alfred reviews your current situation and shapes your strategy.
Monthly email management
from €800 / month
Includes newsletter planning, writing, template design, automation setup, testing and reporting.
Email platform costs
30 – 200 € / Monat
Depends on list size — typical for SMBs.
Why Pennyworth Co?
Project manager = developer
Our PMs don't just write good emails — they also build complex automations, set up conditional logic and define custom fields. Technical complexity is our playing field.
Tailored concepts
No off-the-shelf newsletter templates. Every brand, every audience, every industry has different needs. We build custom strategies.
Everything from one team
Strategy, platform setup, template design, copy, automation, reporting — it all comes from us. No paperwork shuffle with external partners.
Experience since 2018
We have helped e-commerce shops, SaaS companies and services achieve significant growth through pricing.
FAQs
How often should I send newsletters?
It depends on your capacity and your audience. Once a week? Twice? Monthly? We work out with you what fits. The best newsletter is the one your audience is glad to see arrive.
How do I build my newsletter list?
Lead magnets (PDFs, checklists, guides), opt-in forms placed strategically, website pop-ups, landing pages, social media, referral & viral campaigns. We build the entire lead-gen machinery.
Can I bring an existing newsletter over?
Yes, absolutely. We can audit existing newsletters and improve them dramatically. We often find quick wins — better open rates, better click rates, better conversions.
Email or social for community building?
Both. Social media is for fast, short-term engagement. Email is for long-term, deep relationships. Ideal: the newsletter is your core, social media your amplifier.
